12/14/2023 0 Comments Responsive columns in an emailIf you have questions or just want to let us know how it goes, reach out to our team or get in touch on Instagram. Try BEE Pro and access our template catalog for design inspiration. This layout has numerous benefits due to its design flexibility. When it comes to email design preference, a responsive multi-column email is optimal. “ Multi-column email layouts with BEE Pro give you more design freedom – you can easily alternate between different layouts, widths and see exactly how it will render with mobile design mode – it’s painless creativity”. You are able to override this function, but you are also able to reverse the way in which those columns are stacked to avoid zig-zag looking designs. Rows containing multiple columns will render vertically on mobile. Rearrange the copy within multiple columns to avoid repetitiveness for more visually appealing emails. The multi-column design allows for more copy without repetitiveness. The endless features will allow you to simply focus on the elements for faster production time. The diversity of your layout will not require you to code anything. Check how your designs will render on mobile right in BEE Pro for easy and fast creating. When you design emails, you want to make sure it renders just as well on mobile as it does for desktop. This allows you to add 5-6 columns to each of your rows. You can resize and adjust the width of any column you choose. Yuliana Pandelieva, a graphic designer at BEE, shared some key insights on why multi-column is the best email design choice: Now that we have some examples as to when we can use multi-column email design, let’s listen to an expert. This layout, that goes from first a single column then to multiple columns, can be used to focus readers’ attention on the most important piece of content but still provide additional information. Many publishers send emails with a feature story at the top, followed by secondary content in multiple columns underneath it. But if you have more than one call-to-action and no strong hierarchy to your message, multiple columns can be beneficial. Having a simple, clear, focused message with a single call-to-action is a wise strategy for busy readers. If your email is almost entirely image-based, and the images don’t require descriptive text, multiple columns might be the optimal layout.
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